“I feel like the kids are going to hear this and be like, wow, she is ancient,” she said. She grew up in the era of Myspace and still has traumatic memories of the fear that came with accidentally overusing pay-per-minute internet on her cellphone. Latimer is not much older than the primarily Generation Z fan base for “The Lightning Thief,” but there are enough years between her and her audience to have had what she calls “‘ Freaky Friday’ crypt keeper” moments - using acronyms and slang from her teenage years that no longer translate. (A video of her weeping on live television during the acceptance became a bit of a meme.) Latimer was a producer on “ Once on This Island,” which won the best musical revival prize in 2018. Thief detail that followers don’t know about: She has a Tony Award. Since August 2019, she has also been an associate at TBD Theatricals, where she juggles a full-time creative development gig with her “Lightning Thief” responsibilities. After the Off Broadway run wrapped up, the musical’s producers hired her directly to stay on through last year’s national tour and the transfer to Broadway. In 2017, Latimer was working at the Pekoe Group, a theater marketing agency, and was assigned to take on “The Lightning Thief” and its social media. Thief is straight sass, a camp counselor crossed with an older sibling, calling out trolls, or professional theater critics. Thief has become a carefully crafted and recognizable voice - in some posts mysterious and teasing in others, urging followers to spread kindness. Thief, the gender-neutral alias posting memes and motivational notes on the account since the show’s run Off Broadway in 2017. They’re plenty familiar, though, with her alter ego: Mx. When she posted a tweet with a pair of cryptic emojis, a wink to a lyric on the then-unannounced cast album, she knew exactly which sleuthing follower would reply within minutes and crack the code.īut the show’s fans know next to nothing about Latimer. She knows which follower is a massive Taylor Swift fan, and she knows that a delegation of Norwegians loves the musical. She knows their names and handles, their inside jokes, their favorite Percy fan theories. Ashlee Latimer knows them better than most. The Twitter account for “The Lightning Thief: The Percy Jackson Musical” has more than 50,000 followers.
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